Sprite, the refreshing and crisp tasting beverage, presents a new “Under the Cap” campaign for the society. Taking part in this campaign, Consumers will get a chance to win a brand-new television (TV) or fridge. The campaign kicked off on 1st June, 2022 and will continue until 30th September, 2022. 

The lemon- and lime-flavored crisp tasting beverage is known for its refreshing taste and has been engaging the consumers with different campaigns. To further engage with the audience, the brand is running its new Under the Cap (UTC) campaign, giving the consumers a chance to win brand new TV and fridge. Consumers can participate in this campaign by completing the brand name, SP-RI-TE, by collecting parts of the name under the cap of the bottles. The letters can be found under the cap of the 400ML, 500ML and 600ML Sprite variants. Once the consumer has formed the full name, they will have to call 09610002653 and correctly answer few questions. After the Q&A session is over, the consumers will be required to submit the full formed name caps and collect their rewards.  

Ta Duy Tung, Managing Director, Coca-Cola Bangladesh said, “We are always trying innovative ways to engage with our audience and design exciting campaign for our consumers. We believe campaigns such as this gives the consumers a break from their daily routine or hassles and keeps them crisp to face upcoming challenges. We do hope, our consumers will enjoy participating in this campaign”

Over the years, Sprite has not only established itself as an undisputed youth brand, but has also been leading authentic, edgy, and urban conversations via its marketing efforts. Through the new campaign, Sprite once again aims to establish itself as the preferred choice of drink, for consumers who take difficult situations in their stride or for those who are simply looking to beat the heat, stay cool, and ‘chill’ during heated situations. Currently, there are two variants of Sprite in the market; Sprite and Sprite Zero Sugar.